Sean Reilly

Los Angeles

Surf Club
Roles:
Art Direction
Brand Identity
Digital Design

2024-2025

Building a sun-kissed visual identity for a party at a Palm Springs oasis.

Hosted at a venue of the same name, Surf Club is a two-weekend daytime disco during Coachella, featuring performances by Polo & Pan, Sammy Virji, Jungle, and more.

The challenge was to create an identity system that felt bright, warm, and refreshing, drawing inspiration from abstract Mesoamerican art and iconography, rich textures and patterns, and bohemian-inspired typography. My responsibilities included art direction, brand identity design, digital design, and motion graphics.


Index

©2025