Sean Reilly
Los Angeles
Design Direction
Brand Identity
UX/UI Design
Tools:
Adobe Creative Suite
Figma
Cinema 4D + Octane Render
Client: Superduper
2023
SOMO (Social Monsters) was developed as a digital collecting and trading platform, complete with its own lore, and rooted in web3 and token-based economics with plans to expand into gaming.
The team started out with a brand identity to inform global decisions as we transitioned into web development. This included logo design, brand language, color palettes, fonts, in conjunction with brand positioning and lore.
My responsibilities included design direction, brand identity design, and UX/UI prototyping in collaboration with 3D artists, graphic/motion designers, and developers. The result was a foundational design system, brand identity and MVP that evolved into further phases of development.