Sean Reilly
Los Angeles
Design Direction
Brand Identity
UX/UI Design
Tools:
Adobe Creative Suite
Figma
Cinema 4D + Octane Render
Client: Superduper
2023
SOMO (Social Monsters) was developed as a digital collecting and trading platform, complete with its own lore and rooted in token-based economics, with plans to expand into gaming.
We began by building a comprehensive brand identity to guide global decisions as we moved into web development. This included logo design, brand language, color palettes, typography, and overall brand positioning and lore.
My responsibilities included design direction, brand identity development, and UX/UI prototyping, working closely with 3D artists, graphic and motion designers, and developers. The outcome was a foundational design system, brand identity, and MVP that continued to evolve through subsequent phases of the project.