J Balvin: NeonRoles:
Brand Identity
Concept Art
3D Design
Tools:
Adobe Creative Suite
Cinema 4D + Octane
Client: Pollen
2020-2022Redefining what "Neon" means, one destination at a time,
starting in Las Vegas.
Neon is a global music-travel experience created by Pollen in partnership with J Balvin. Combining live music, immersive programming, curated nightlife, and a strong sense of community, the brand grew into a cultural phenomenon with experiences spanning Las Vegas, Punta Cana, Cancún, and Ibiza.
Throughout the brand's lifecycle, I contributed across key art, concept development, brand identity, and 3D design. Following two consecutive sold-out weekends, the inaugural Las Vegas campaign became a blueprint for Pollen's future growth, establishing a business model that ultimately scaled to more than 20 destination experiences worldwide.