J Balvin: NeonRoles:
Brand Identity
Concept Art
3D Design
Tools:
Adobe Creative Suite
Cinema 4D + Octane
Client: Pollen
2020-2022Redefining the word 'Neon,' one destination at a time, starting with Vegas.
Neon is a global music-destination experience, curated by Pollen and J Balvin. With unique, immersive events tailored for fans, the Neon series has became a cultural phenomenon, blending live music, curated parties, and an unparalleled community atmosphere across events in Las Vegas, Punta Cana, Cancun, and Ibiza.
Throughout the brand’s life-cycle, my responsibilities consisted of key art design, concept art, brand identity design, and 3D design. After two consecutive sold-out weekends, the inaugural Las Vegas campaign was a major blueprint for success for Pollen, acting as their primary business model and scaling to over 20 experiences around the world.