Sean Reilly
Los Angeles
Brand Design
Map Design & Wayfinding
Digital Design
Print & Packaging
OOH
2023-2026
attended by over 250,000 people, and seen by the world.
Each year, the Coachella brand is reimagined, bringing new creative challenges and opportunities. Our goal was to scale the brand and position Coachella as the world’s premier music festival, capturing the magic of the desert through every creative touchpoint.
The brand lifecycle included ideation and development, establishing a distinct digital tone of voice, crafting specialty deliverables such as the ticket box and its contents, and producing lead-up creative including maps, set times, on-site signage, and festival activations.
Over three years, my responsibilities spanned branding, packaging design, social and interactive design, and out-of-home creative. In 2025, I collaborated with the brand design team to develop an identity system for a key partnership between Coachella and YouTube Live.
In 2025, I designed and developed the Coachella Welcome Guide, a printed pamphlet that presented essential festival information in a fun, engaging, and accessible way. The guide was shipped to 200k+ festival attendees.
Additionally, I designed the artwork, core layout, and scheduling entries for Coachella’s set times. With a constantly evolving lineup and tight deadlines, this required careful planning, organization, and attention to detail to ensure 250k+ festivalgoers could easily navigate and plan their weekends.
I collaborated with our internal design team to expand the partnership’s visual identity, exploring typography, stage-specific color systems and UI components. These elements were carried through to the livestream, creating a cohesive and seamless viewing experience for audiences tuning in to “Couchella.”