Sean Reilly
Los Angeles
Digital Design
Concepting
Brand Design
2023-2025
attended by over 250,000 people, and seen by the world.
Each year, the Coachella brand is reimagined, presenting exciting new creative challenges along the way. Our objective was to scale the brand and portray Coachella as the premier global music festival, capturing the magic of the desert through our creative.
The brand life-cycle consists of ideation and development, cementing a digital tone-of-voice, constructing specialty deliverables such as the ticket box and its contents, and producing lead-up creative such as maps, set times, on-the-ground signage, and activations.
For two years, my responsibilities included branding, packaging design, social and interactive design, and out-of-home creative. In 2025, I worked as part of a team as a brand designer developing an identity system for a key partnership between Coachella and YouTube Live.