Sean Reilly
Los Angeles
Digital Design
Concepting
Brand Design
2023-2025
attended by over 250,000 people, and seen by the world.
Each year, the Coachella brand is reimagined, bringing new creative challenges and opportunities. Our goal was to scale the brand and position Coachella as the world’s premier music festival, capturing the magic of the desert through every creative touchpoint.
The brand lifecycle included ideation and development, establishing a distinct digital tone of voice, crafting specialty deliverables such as the ticket box and its contents, and producing lead-up creative including maps, set times, on-site signage, and festival activations.
Over two years, my responsibilities spanned branding, packaging design, social and interactive design, and out-of-home creative. In 2025, I collaborated with the brand design team to develop an identity system for a key partnership between Coachella and YouTube Live.