AEG Presents
Roles:
Digital Design
Production Design
Print & OOH
2023-2025Systematically constructing multi-city tour creative at scale, for some of the world’s top artists at iconic venues throughout the US.
AEG Presents is a global leader in music and live entertainment, producing tours across the U.S. and beyond for artists such as Paul McCartney, Sabrina Carpenter, The Rolling Stones, Tyler, the Creator, Sleep Token, and many more.
With some tours requiring 500+ individual assets across 20+ cities, the team relies on a bespoke production workflow and automation tools to maintain quality and accuracy throughout the cycle. The result is clean, consistent digital and out-of-home creative delivered efficiently across multiple markets.
Over two years, my responsibilities included production design and the development of digital, regional OOH, and venue-specific creative. Deliverables ranged from social and paid media to interactive web and email assets, billboards, printed posters and flyers, and in-venue creative for jumbotrons, concourses, and more.